Some days ago I stumbled upon http://www.bmwfilms.com . That site contains some short action movies directed by respected directors like John Woo. The movies are distributed on the internet by BMW of North America. In a lot of regular movies we see products being advertised. Although this isn't often very clear, until you realize that all cellulars used in the Matrix (for an example) were made by Nokia. It looks to me that BMW's short movies are the next step in commercials. Will we be seeing mo...

I have just finished watching the 4 DVD LOTR special edition of the Two Towers. It was a great experience and in my opnion it is a must have for fans. The success of the movies is not an accident. Everything of this production has been thought out well. Every little aspect got attention. For me that works and I bought both the original and the special edition versions of both parts I and II and have trouble waiting for part III. I don't have the feeling that it was just a clever packaging of ...